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Bryant Ridge's AnalysisFrom 1908 until 1962, Sears, Roebuck & Company sold a wide variety of sporting goods and recreational equipment, including bicycles, golf clubs, rifles, shotguns, and revolvers under the brand name "J. C. Higgins." These products were well made and were popular with the company's historical core of rural and working-class consumers. Like many other Sears products, the Sears firearms were originally made by major firearm manufacturers. The J.C. Higgins brand for Sears …