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Bryant Ridge's AnalysisIn the late 1960s, Colt began to be concerned with a decline in its market share because of price increases brought about by the high labor costs inherent in its manufacturing processes. In response, an entirely new product line of revolvers dubbed the MK III series debuted in 1969. Intended to be the first major advancement of Colt’s designs since the beginning of the 20th Century, the MK IIIs used a new ‘J’ frame and had no parts interchangeability with older models. The …